Digital Communications Specialist

Arizona State University

College Of Lib Arts & Sciences

Campus: Tempe

90586BR

Job Description

The Digital Communications Specialist supports the digital communication functions of The College of Liberal Arts and Sciences at ASU. These responsibilities include, but are not limited to, the development and deployment of social media strategies and the curation of content, writing and designing email messages and planning and tracking email campaigns, and developing and maintaining web content and design for The College. The position entails cultivating content to maintain and enhance the strategic online presence of The College, monitoring and reporting social media, email and website analytics, contributing to university-wide digital communication efforts, and assisting with miscellaneous needs related to marketing and communications at The College, all while balancing and prioritizing numerous deadlines and projects.

The Digital Communications Specialist researches and finds creative solutions and opportunities for new digital campaigns, building on a strong foundation of audience research and data to drive decisions. This role will work closely and collaborate with a team of creative professionals, including a writer, graphic designer and videographer.

Salary Range

$47,000 - $57,000 per year; DOE

Close Date

05-May-2023

Essential Duties

·       Researches and develops digital marketing strategies and standards to reach and engage online customer/member audiences.

·       Helps develop, execute and audit social media strategies, including curating content, maintaining an annual content calendar and attending events to conduct real-time social media. 

·       Contributes to the development and execution of social media paid advertising.

·       Builds individual email campaigns, including editing HTML, uploading images and graphics and designing campaign templates as needed.

·       Creates and prepares email lists and manipulates files for segmented campaigns.

·       Analyzes social media, email and web analytics, and helps generate performance reports and develop plans for improvement.

·       Engages with marketing and communications representatives across ASU academic and business units to source and promote content.

·       Maintains and adheres to the ASU and The College brand voice and tone. Edits The College and unit digital content to follow the ASU brand guide.

·       Assists in writing creative, high-quality communications for The College audiences (e.g., faculty, staff, students, donors, prospective students, and the general public).

Minimum Qualifications

Bachelor’s degree in a field appropriate to the area of assignment and two (2) years of related experience: OR, or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved. Demonstrated experience in writing and editing online content.

Desired Qualifications

·       Evidence of effective in verbal and written communication skills

·       Knowledge of AP Style.

·       Experience in developing effective social media campaigns.

·       Experience in using social media platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn.

·       Demonstrated knowledge of email marketing platforms, preferably Salesforce Marketing Cloud. 

·       Demonstrated knowledge of web content management and analytics platforms, preferably Google Analytics and Drupal.

·       Experience working in a higher education and/or executive environment.

·       Experience with multimedia practices and equipment, including photography and videography.

·       Skill in critical thinking, goal setting and attention to detail.

·       Skill in problem-solving and decision-making.

·       Skill in establishing and maintaining effective working relationships.

·       Ability to work effectively in an environment subject to stringent deadlines.

Working Environment

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work. Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds. Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate to perform essential functions.

This position offers a hybrid work arrangement option, where the employee spends a minimum of 60% of the regular workweek at the primary ASU work location. Hybrid schedules are considered after a 90-day, fully in-person work period.

Department Statement

The College of Liberal Arts and Sciences (The College) is the largest college at ASU and is organized in a divisional structure comprised of Humanities, Natural Sciences and Social Sciences. The atmosphere is collegial, priorities are fluid and demands for assistance come from many directions. This position provides an opportunity to exercise initiative, work with very diverse populations and enhance leadership skills.

The College educates the next generation in the power of language, culture, critical thinking, scientific exploration and discovery. Through first-of-their-kind degree programs, world-class research and innovative learning experiences, The College is committed to improving communities on a local, national and global scale, while supporting the largest and highly diverse student population within ASU.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

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